Products
Research in. Decisions out.
Software that turns proven research into decisions you can make in minutes.
Now in pilot
NOPI Passby
See your outdoor ad through a passer-by’s eyes.
People give a billboard a second or two. Passby shows what they will notice, what they will miss, and exactly what to fix for your format and location.
How Passby works
Three steps. A few minutes.
01
Upload
Pick the format: roadside, bus shelter, station, airport and more.
02
See it in place
Your ad in a real scene: where eyes go, and in what order.
03
Fix it
Is the brand seen? Is the headline readable? What to change first.
Built on research, not guesswork
Every check comes from published eye-tracking studies with real viewers, and every recommendation links to its source.
Who it is for
- Advertisers: test before you print
- Agencies: evidence behind the creative
- Media owners: help advertisers win on your sites
Try Passby on your next campaign.
The pilot is open to a few advertisers, agencies and media owners.